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Engaging Church Workshop presented at the March, 2008 Presbytery Meeting

 

The Process

Your church "image" Includes
  • church name
  • logo
  • signage
  • brochures
  • web site
  • communication materials
  • building
  • high-visibility events/publicity
What are visitors looking for?
  • Friendliness and warmth of the church
  • Character of the worship service
  • Place for children
  • Adult program
  • Church building
  • Reputation in the community

Discussion Question:

1.   Do our staff and lay leaders have a clear understanding of the church’s purpose?

2.   How do we communicate our purpose to our members and regular attenders?

3.   How do we communicate our purpose to visitors and new members?

4.   Do our programs, ministries, and budget accurately reflect our purpose?

Think of Visitors as Guests, and members as Hosts!

Events

  • Identify the event   (“What do you want me to come to?”)
  • Define a target audience   (“Who am I?”  ”What is important to me?”)
  • What is the message?   (Why should I attend?)
  • Determine the communication/invitation techniques  (How am I invited?)
  • Key Evaluative Question: - How will this event contribute to the outreach of our church?

Community Demographic sources